Steven Yap has been awarded an expert title by ezine article.

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You can find the video at here anyway, for those that do not know about Perry, he is considered the best in the biz when it comes to knowledge on adwords.

This is of so much importance it is ridiculous. Perry continually talks about how this is the way to sell to people and that the majority of the time, your adwords campaign is meant to merely break even in terms of customer acquisition.

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