Archive for December, 2009

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SEO consultants will tell you that you need to be in the Top 30
or you can pretty much give up any hope of getting a visitor to
your web site.

Yes, there is truth in that Top 30 goal. Occasionally, a
potential customer will make his or her way to the #30 position
in search of a particular product or service. The odds just
aren’t that high.

Yet, industry research and ongoing search engine user behavior
analysis shows that most people will focus on the first few
results. Who can blame them? It takes a great deal of patience
to wade through the rest of the options.

It’s going to mean a great deal more if you can get that prized
search term in the Top 10 (first screen) or even the Top 3 or
Top 5 with the right SEO
marketing strategies.

With so much competition, is that even possible? Yes - if you’re
realistic. Here’s the key: don’t spend an inordinate amount of
time in the single keyword “cars” if you offer something more
specific, such as “automotive accessories.” You stand a much
better chance of getting that coveted top spot with a more
reasonable search phrase.

Don’t ignore those single words if they really represent what
you do. Generally, single words have a fighting chance if other
SEO factors are rooting for you along the way, including pages
with lots of content, options to include content up high, other
pages featuring the same keyword, a domain name with the
keyword, a page name with the keyword and plenty of link
popularity built around the keyword. You just have to tie it all
together.

Obviously, fewer people search for “automotive accessories” than
“cars.” But you’ll be able to reach more search engine users -
and prospective customers - if you frame most of your SEO
strategy around specific search engine phrases that adequately
reflect what you do. Join the Top 10 Club and reap the benefits

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If you’re serious about SEO, you need to know how to analyze
the information you uncover.

A decade ago, businesses were wondering whether they need to be
part of the Internet. By the late 1990s, plenty signed up and
did the basics like placing keywords in the META data.

Unfortunately, that’s all some companies do - pick out keywords
that may or may not be appropriate and pack them into the META
keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many
areas. We’ll focus on two major ones - Top 300 and page caching.

Top 300 What’s the Top 300? It doesn’t sound too valuable unless
your biggest customer of the last 10 years actually traveled
that deep into the depths of search engine information overload.

Actually, any number will do depending on your interest. Start
with your 10 favorite search terms (or carefully targeted search
terms). To track your growth, think big. If you’re ranking No.
292 one week and then a week later, you’re No. 154, you know
you’re on the right track.

Too many SEO managers
make the mistake of tracking the Top 30 results and miss out on
the wonderful fact that they’re already No. 31. Don’t be poorly
informed.

Page Caching Google is the best for this because of how fast it
continues to reindex pages. Create your own Google Cache
Calendar - a Word or Excel document will do. List your strategic
pages - say about 10 for starters. Apply the Top 300 rule, check
your rankings and record the cache dates. Over time, those dates
form patterns that can help you determine when Google will
return next - enabling you to time your next set of SEO updates.

If you’re not in the Top 300, you can still get some perspective
from the page cache analysis if you’re still planning to
optimize a given page. It’s easy to find the page - if it’s in
Google’s index. Just enter the URL as your search phrase or find
some unique text from the page and search for that string of
words with quotes on each end. Either will result in a top SEO
ranking and you can grab the cache date.

The bottom line is that you need to track you’re progress before
making changes to the strategic SEO pages

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Website owners who keep up to date with SEO competition are finding out that if you are not learning and evolving you’re falling behind. It’s becoming more and more difficult for websites to maintain high rankings on search engines and that’s even if your site is already a few years old. If you are starting a new website it’s even more difficult to make your mark on a SEO. Expectations for new sites should be set up with the goal for long term results.
The most important factor in determining your website’s success is to know what you are looking for from your site. Most owners believe that rankings dictate a website’s success and while rankings are important they do not determine the overall success of the site. Owners should pay attention to the traffic they receive because that is going to factor into your business success and put money in your pocket. That’s why you have the site, correct? To make more money! Most website owners want to be in the top five of Google and Yahoo searches, when at the end of the day those rankings to not affect their bottom line.
This will not change the fact that rankings will continue to be a highly sought after commodity. Website owners need to think outside the box if they want to move up on SEO rankings. Owners have been expanding their keywords in hopes of attracting more surfers to their site. What they should be doing is figuring out what keywords people are using and incorporate those words and phrases onto their site.
At the end of the day websites are all about content, but what constitutes good content? In one word: Creativity. Your website is an extension of you, just like your business is. Use your voice and be unique with the content you decide to put on your website. This includes videos and pictures as well. Look at the resources you have and incorporate all the good things around you into your website. Do not steal or copy from other websites, it is superficial and that comes across to the visitors on your site. Make your content genuine. Do what you do best and speak from the heart. Make sure you write content for your site and not based on search engines. It’s a disservice and will not help your business or rankings.
The best advice one can give a website owner is: Do not compete with other websites! Continue to expand and evolve your own website and don’t saturate your brain with other people’s ideas. There is no right or wrong, what works for one does not work for another. Start with what you need to have on your site and work up from there.
You can pay all the money in the world to a SEO company and be number one on all the search engines, but did you really start a website to spend money or to make money?

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Everyone wants their websites to be search engine optimized, or SEO-friendly. However, there are some common errors that people make when they’re doing SEO work on their site, and these errors can actually cost them that highly coveted top ten ranking that everyone wants. Here are some things to avoid when doing SEO work on your website.
Remember the ALT tags! Almost every image on your website (not including the background and any images that serve as buttons and the like) needs to have ALT text. This is the text that shows up if the image doesn’t load. More importantly, however, it’s the text that tells search engines what the image is since the programs can’t actually see the picture. A good ALT tag will include two or three of your keywords, and it’s a great place to stick in extra keywords that the viewer will (hopefully, unless your image is missing) never see.
Don’t use the same title tag on every page of your site. While it may be easy to simply write one title for your homepage and then leave it on every page, this is another place where you’re losing out on a place to stick keywords. Vary the title for each page so that search engines will notice the difference, and try to include different keywords for different pages.
Avoid scripts! While Flash and the like are becoming more compatible with search engines, it’s still difficult for more search engines to see inside Flash objects. This means you’re losing places to put meta tags, ALT tags, and more.
Don’t just write for robots. While writing articles with a high keyword density might get your page ranked higher by the search engine, it’s going to send actual human readers away. They don’t want to read anything redundant or clumsy. “Our furniture store in London provides great furniture for London residents looking for furniture designed specifically for London” is going to either annoy readers or make them laugh at the horrible writing. Be sure your SEO phrases and such can be integrated into the text seamlessly so they don’t stand out and don’t over-use them.
Also, actually write your website text yourself (or hire someone to write it). Don’t plagiarize - don’t copy and paste text off of one website and put it on yours without making it clear where the text came from. Too much duplicate text on your page will be flagged by search engines.
Likewise, avoid any bad SEO practices like hidden text or keyword stuffing. Hidden text refers to adding a ton of keywords at the bottom of a website and then making them the same color as the background, effectively hiding them from viewers. Search engines still see them, however. In the past, this was a technique that did actually make search engines rank sites higher, but today’s robots are smart enough to recognize this technique and ignore it. Likewise, keyword stuffing, or making a webpage that’s almost nothing but keywords, raises a number of flags in search engine robots and may actually get your pages ranked lower.
Finally, make certain all of your links describe where they’re going. No one likes to click links that aren’t clearly described by the surrounding text or give a good idea of their target. Plus, links are another factor a search engine uses to determine site relevancy, so not clearly marking them is detrimental in several ways.

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Today almost all the businesses are looking to increase their ROI from their website. With that, they are also looking at ways and methods by which they can increase their website traffic and maximize their online presence.The 5 strategies listed in this article will help you in not only optimizing your website for increasing your customers but also improving the cash flow from your website. The information that is summarized below will help you in getting immediate results for your business.Strategy 1: Setting Your GoalsA website without a goal is like shooting a bullet in the dark. Just as the bullet looks for a target, so do Internet Marketers needs to prioritize their goals as to what they expect from their website. Most of the Internet Marketers have primarily 2 goals in mind:1. Building quality leads, and2. Increasing the number of leads.In order to achieve the above, it is important that your website is crafted in such a way that it can encompass the following:Attention: Your website should be well designed and contain valuable and informative content that can attract more and more visitors from the search engines.Interest: Your website should be able to display the advantages of your products and services such that there is an interest in the visitor to know more about your product/service.Decision: Your website should be able to illustrate to the visitor that by purchasing the respective product/service they would be making a smart decision.Action: Your website should be able to cut through your competition and ensure that the prospect converts to a customer.Strategy 2: Conversion OptimizationIt?s a known fact that nearly 50% of the visitors are lost because they cannot find the product or service they are looking for. If this is true, then where are the visitors going? Are you tracking the conversions that are happening on your website? For example, you had 50 visits today. Out of the 50 that visited, 30 went to the product/service page. Out of that only 10 clicked on the sign up link and finally only 2 paid. This is what needs to be tracked and you should find out where were the points or the pages from where the visitors left and what were the reasons for their exit.Some points to ponder on:1. Is my websites? navigation confusing?2. Does it display a value proposition that would benefit the visitor3. Are my headlines able to elicit action?4. Is my content unique and keyword friendly?5. Does my website offer a risk free guarantee?6. Do I have testimonials on every page of my website?7. Does my website look professional?8. Does my website have VeriSign certificate?A well designed website can definitely change the perspective of the visitor and that?s something that you would like to ensure in your website. Once you have succeeded in building a well developed website, your sales will increase, conversion rates will shoot up, customer retention will increase, and finally you will get rid of all that stress.Strategy 3: Driving Immediate Traffic To Your WebsiteThe fastest way by which you can beat the competition with a new website is by first performing AdWords Optimization. With AdWords Optimization, you can immediately beat your competitors and maximize your profits from day one itself. Unfortunately, many internet marketers fail in their initial attempts to either take advantage of this laser targeted traffic generating method or by not monitoring and managing their AdWords campaigns on a regular basis.The Solution!Identify the client acquisition cost! Let us consider a hypothetical case where the profit made on the sale of a product is $250. Per the data available, a sale is made from 250 visits. Therefore the visitor value is $1.00 for each visitor to book a profit! The best solution would be to bid low and keep a constant track on the metrics and performance of your campaigns.? Then tweak them as and when necessary.Also, create unique advertisements that are focused around your main keywords. These advertisements can then be split tested based on the CTR ? click through rate to see which ad is performing better when compared to others.Strategy 4: SEO ? Search Engine Optimization To Improve Your RankingIn order to improve the ranking of your website, you need to ensure that your website is submitted to those sites (Directory Submission Sites, Article Submission Sites, Press Release Sites, Reciprocal Linking sites) that have a good page rank.Points to note:? Ensure that your website gets a huge number of relevant and quality links than your competitors.? Ensure that the anchor text that is used in your website has the keywords that are present in the content of your web page.Strategy 5: Testing & TrackingThe key to the success of your business lies in maintaining, monitoring, and managing your metrics. The metrics will tell you exactly as to what is converting and what is not. For example:What amount of sales happened yesterday?Which page of your website converted the most?From which location did the maximum number of visitors come?What is my ROI?The 5 strategies explained above will surely get you results that you would have never imagined if you implement and execute them correctly.

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