16 List any publications which have written about your business in your ad. It could be a product review, on a top ten list, an article, etc. For example,
“(title) magazine says….,” “(title) Times say….,” “(title) news says…,” etc. Another example, “(title) magazine rates our product 10 out of 10!”
17 List any related books that you’ve written in your ad. When you list a book or books you’ve written, it gives you credibility because it shows you’re an
expert. For example, you could say, ” I’ve written over ten books and e-books on marketing and copywriting including the best seller…”
18 Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they’ll relate that to your product.
For example, haven’t you ever read an ad that made you really want to buy, but the look of the web site turned you off so much that you just walked away?
19 Publish any endorsements from famous people in your ad. Some people will think if a famous person enjoys your product, so will they. For example, you could say, “Just look at what the famous (their name) had to say!” Another example, “Here’s what marketing expert (their name) had to say!”
20 Use a money-back guarantee in your ad. This will remove the risk for your potential customers and show them that you stand behind your product. For example, “If you are not completely satisfied I will give you double your money back!” Another example, “You have no risk with our lifetime money- back guarantee!”
21 Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results your customers have received.
For example, you could say “(their name) from Ohio said…” Another example, “A milkman from Miami, Florida said that…”
22 Tell your prospects that you offer free delivery. This may cost you a bit of money but you will gain the extra customers to make up for it. For example,
“Unlike our competition we have free delivery!” Another example, “FREE Shipping! To The First 500 Who Order!”
23 Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc. For example, if you want to increase traffic, offer them something for free. If you want to sell a product, use benefits, limited time offers, bonuses, uarantees, etc.
24 Make a complete list of your product’s benefits and features. Begin your ad with the most important benefit either in your headline or first sentence. For
example, your headline could say, “Write Joint Venture Proposals In Minutes!” Another example, “Would You Like To Work At Home?”
25 Make your ad benefits as specific as possible.Include exact numbers, percentages, times, colors,smells, sounds, descriptive adjectives, etc. For example, “Five tactics for increasing your profits by over 234%!” Another example, “How to write your own e-book in 9hrs 11mins or less!”
26 List all the ways your product is different from our competition’s. Include in your ad copy all the differences which make your product better than
theirs. For example, you could say, “Our product comes with a 5 year warranty unlike the competition.” Another example, “Our competition doesn’t offer
any bonuses but we offer 5 of them!”
27 Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results. For
example, use a picture of someone smiling while using your product. Another example, use a picture of someone who chose not to use your product, showing the problems that weren’t solved.
28 Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy. For example, if my target audience was business owners and affiliate marketers, I would write down things like - make money, increase sales, cut costs, etc.
29 Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc. For example, you could say, “FACT: Our product withstood an elephant walking over it!” Another example, “(business name) Research found that our product reduces stress by 325%.”
30 Look for different ways to prove your business and products to your audience. You could collect testimonials, hold surveys, do scientific tests, etc. For example, if you were selling a money-making product, you could use a picture of one of your actual checks.
Internet Business - Part 1
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